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between 2022 and 2023 – although the body says non-invasive procedures are on the rise.
, there is a new wave of facialists and even aestheticians who want to promote a more considered approach. “Rather than succumbing to transient beauty fads, we should be advocating for a more considered approach to aesthetics over temporary aesthetic gratification,” believes Ida Banek, the founder of the luxury aesthetics clinic Ouronyx.
of looking at our faces “from a reductive view of physical decline to a more nuanced appreciation of the ageing journey”.
So, what do the experts suggest we do for our faces in each stage of life?
In your 30s
, £27, which won’t add grease to your face.
Daily SPF 50+, £27, Serene
The facialist Justine Masters says that most of her clients in their thirties complain of acne. “I think that there’s a huge rise in girls undereating, going to the gym too much and it’s having a devastating effect on their hormones – which they then see in their skin.” She recommends micro-needling, a salon treatment that uses small, sterilized needles to prick the skin to stimulate collagen, and can reduce the appearance of acne, scars, dark spots, wrinkles, and large pores.
Another facial to try is LYMA Glow Facial – which uses laser technology to “boost collagen and improve the appearance of pigmentation,” according to Wioleta Choma, spa therapist at Surrenne, who recommends it from 30 plus.
, £176, includes 3 per cent Sh-Oligopeptide-1 Growth Factor (GF) complex to enhance skin repair and strengthen the skin barrier function. “In our clinical tests, it has been shown to reduce the appearance of fine lines by 20 per cent in just a matter of eight weeks,” Nicolas Travis, founder of Allies of Skin, says.
Multi Peptides and GF Advanced Lifting Serum, £176, Allies of Skin
In your 40s
“The forties bring a hectic pace with career pressures and family responsibilities,” Banek says. “Sleep and eating patterns may suffer and the invisible onset of hormonal changes can influence both mood and skin.” She says this is the decade to “address the visible signs of stress-induced ageing, focusing on maintaining the skin’s elasticity and addressing volume loss in key facial areas to preserve a youthful and vibrant look.”
An aesthetic treatment she recommends is polynucleotides, an injectable treatment that uses DNA derived from salmon sperm “to enhance skin quality and diminish fine lines and dark circles”. Masters prefers the innovative but non-invasive Cool Jet Plasma treatment that she offers at her salon, which penetrates volts of plasma through the epidermis, stimulating collagen and used to tighten the skin, diminish wrinkles, reduce hyperpigmentation and treat acne.
, £395, has been clinically proven to trigger cellular renewal thanks to its combination of Red 633nm wavelengths and Near-infrared 830nm wavelengths. As well as plumping the skin, Masters says LED masks can help with hormonal acne. But she warns against overuse. “Use it three times a week for a month, then take a rest.”
LED Face Mask by Light Salon, £395, Boost
In your 50s
“As we enter our fifties and sixties, self-acceptance becomes key,” Banek says. But there are “strategies” to manage the natural changes of ageing, “such as bone resorption and the repositioning of facial fat pads. The goal is to restore structure and support, promoting a look that is as fresh and contoured as it is natural”.
Banek advises injectable collagen boosters “can bring back a fresh, contoured look in a completely natural way”. She adds that HarmonyCA is a good treatment to explore at this age. “It is a bio stimulant that is injected near the ear and hairline to address collagen and fat loss in these areas as we age. It offers the immediate volumizing lift of traditional dermal fillers, but it is combined with the long-term benefits of calcium hydroxyapatite spheres. These spheres promote collagen synthesis and skin tightening over one to two months, resulting in effects that last up to 18 months.”
, £13.95.
Cure Face Tape, £13.95, Amazon
Feel like you need a face lift? Facialist Dimple Amani recommends a “buccal facial”, where the therapist “massages from inside the mouth which works on the deeper facial muscles resulting in an immediate ‘facelift’ by relaxing the facial muscles,” she says. At the same time, “the lymphatic drainage system is stimulated by various Marma points which release jaw tension and headaches whilst opening up the sinuses draining away toxins and excess lymph fluid. Skin is left defined and sculpted.”
, £130 is a new and advanced peptide anti-wrinkle serum from SkinCeuticals, which has been proven in a clinical study to reduce nine types of contraction lines (and is safe to use between Botox appointments, if you’re doubling up.
60s and up
, £22.50.
Miracle Oil, £22.50, Wild Source
, £163, was tested using a Derma Scan in a laboratory on women between the ages of 50-65 and found that over a month’s use, there was more than 80 per cent increased plumpness and 21 per cent decrease in wrinkles, thanks to the cell regenerative effects from Crocus Chrysanthus Bulb Extract. Ageing is of course a privilege, but there’s still plenty we can do to smooth the way.
The Light Source & The Night Force, £163, Seed to Skin
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