accessories.
It currently has more than 190 stores across the UK, and there’s about to be one more launching very soon – but this one will be rather different from the others.
store.
will be able to get their hands on all the usual items, everything from bedding and cushions, to candles, towels and kitchen ceramics, with prices likely to start from as little as 80p (the current cheapest price listed on the Primark website).
The 8,700 sq ft Primark Home, will be opening at Fountain House on Donegall Place and follows major growth for the business in the homewares department. The range has been expanding significantly since 2021.
According to the business, the store will showcase an even greater selection of home products, and is ‘designed to help customers create spaces that bring them as much joy as their wardrobes’.
Head of Primark Northern Ireland and Ireland Fintan Costello adds: ‘This is a truly proud moment for Primark as we open our first standalone Primark Home store.
‘Belfast felt like the perfect place to bring this concept to life, and Fountain House offers an incredible setting in the heart of the city centre to showcase our expanded homeware range.
‘Our Home collection has always proven to be a real hit among our Belfast customers and we can’t wait to welcome them into our very first Primark Home store.’
After posting about the new store on Instagram, shoppers were quick to brand the idea ‘fantastic’, ‘exciting’ and a ‘dream come true’, and began begging the retailer to open more sites.
This comes after the high street brand recently confirmed once and for all how to pronounce its name.
There’s long been a debate on the correct way to say it, especially between different regions of the UK, with two camps: those who pronounce it ‘Pr-eye-mark’, and those who call it ‘Pree-mark’.
Both seem to firmly believe they’re right, with the conflict spiralling on social media.
This discourse has got so heated that it caught the attention of the business, founded in June 1969, and they put the argument to bed.
created a dedicated help centre page on how it should be pronounced, telling fans: ‘We like to use Pr-eye-mark.’
So there you have it folks. Have you been saying it properly all these years?
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